Our founder Adam Eden

Founder, Adam Eden, son of the legendary ’60s surf photographer Jack Eden, was born with a camera in his hand, but rather than follow in his father’s footsteps, he progressed into moving pictures. Fast forward to today, Adam is now a director of photography (DOP) of note, having been recognised and awarded by the Australian Cinematographers society (ACS) on numerous occasions. Over his nearly 30 years in business, Adam has developed his skills far beyond working as a DOP and is an internationally accredited CSI colourist, highly proficient technical director. editor and the executive producer of Eden Collective. 

His most favourite days are when he is behind the controls of his very own Ucrane arm tracking vehicle that he owns in conjunction with Flying Robot, filming cars at high speed for any brand of car, motorbike, and the odd horse or too.

Adam recently attained his Masters in Business administration (MBA) with marketing and consumer behaviour as his major (2021). Adam is a full member of the Australian Institute of Company Directors (MAICD) and has over 20 years experience in retail brand marketing and media placement for various national companies. 

Adam takes the holistic approach to marketing and is well versed and educated with all of the new platforms and resources such as Dolby Vision 4kHDR which is the gold standard of production for feature films and streaming platforms such as Netflix, Amazon Prime, and Stan.

Jack Eden

Jack Eden was an Australian photojournalist and publisher.

Picking up his first camera in 1955, Jack’s signature back-lit style with its “California feel” quickly evolved via his correspondence with Ansel Adams, the great American landscape photographer. Jack clicked his way through truckloads of film developing a catalogue of precision images that truly convey the uniqueness of a never-to-be-repeated period in Australia’s surfing life.

He established Surfabout Magazine which published 24 issues between 1962 and 1968. Its first print run of 10,000 flew off newsagents’ shelves in a week, such was the appetite of surf-starved gremmies and weekend warriors who literally devoured the ink from its pages.

Another career highlight was receiving the title of ‘Hasselblad Master’ in the 1980s for his coverage of the 18-foot skiffs racing series on Sydney Harbour.

An Australian Surfing Hall of Fame Honour Roll recipient, Jack was immensely proud of his inclusion into this select group and the recognition of his role as “the photographic biographer” of Australia’s 60s surfing era.

In 2000 he also received the Australian Sports Medal from Queen Elizabeth II for his significant contribution to the sport of surfing.

Stepping out from behind his lens, Jack was an avid board rider and eternal grommet. His love of and passion for chasing waves and competing grew ever more intense with age. Always at his beloved Cronulla, it often seemed he was the first one in and the last one out. He was a member of the Southside Malibu Club (Cronulla), and regularly competed at the annual festivals on the Gold Coast and Noosa.

Various Jack Eden interviews.

Photographs by Jack Eden

Link to Jack Eden Surfbout Museum Program

Our Awards

Muse Creative Awards
Platinum - Experiential & Immersive
MG - Electric Meets Reality

Indigo Awards
Gold in Mix Media and Moving Image
MG - Electric Meets Reality

Indigo Awards
Gold in Integrated Graphic Design

MG - Electric Meets Reality

Indigo Awards
Silver in Computer Animation
MG - Electric Meets Reality

A Design Award
Gold in Advertising, Marketing and Communication Design
MG - Electric Meets Reality

Bronze in Music Clips
Vydamo - Gonna Make It

Silver in Advertising (Local/Regional)
Luna Park - Hair Raiser

Bronze in Commercials (Local/Regional)
China Holidays